How Cryptocurrency Will Alter College Sponsorships
If you are a student, parent, or instructor, you should know how cryptocurrency alters college sponsorships. Many non-traditional businesses are entering the crypto sponsorship market due to the emergence of the crypto economy. The cryptocurrency market might significantly impact finance, business, the government, and even higher education. A cryptocurrency exchange, FTX, has recently declared bankruptcy. This is a serious issue because millions of dollars are owed. Moreover, FTX has seen several sponsorship agreements fall through. Its emblem is featured on football field advertising areas and press backdrops. However, how will this affect college sponsorships? Cal is hosting the first collegiate partnership with a bitcoin startup. Cal Berkeley Athletics allied with FTX in August. This agreement included a football field naming rights contract for $17.5 million. The field will be known as FTX Field at California Memorial Stadium. The first game versus Nevada is planned for September ...